5 Tips for Artists Using IQ Hashtags

  • Use 1–3 hashtags that have been used more than 1 million times — very popular, trending. #paperflowers
  • Use 5–8 hashtags that are between 100,000 to 500,000 — popular but starting to get into a niche. #crepepaperflowers
  • Use 5–8 hashtags that are between 10,000 to 100,000 — niched and relevant to your photo or post. #handmadepaperflowers
  • Use 3–7 hashtags that are between below 10,000 — you want these ones to be super niched to you and to your industry. #paperflowerlovers
  • Don’t reuse the same set of hashtags over and over again. Yes, use them if they are relevant to your post. I have to admit I tend to use my own hashtag #pinkandposey a lot because I am the creator. But I started to add in #quynhnguyen as an alternative to it. Consider using your own personal name or business name to create an easy secondary hashtag for people to find you.
  • Don’t buy likes or followers. It might be tempting to get 10K followers, but it really is not worth it-especially for artists like us. Your goal for Instagram is to find followers that genuinely like and love your work. You want to foster authentic conversations that will eventually create a strong relationship, and thus a loyal fan and customer. You can easily tell when someone is buying likes. They may have over 1000 likes for a post, but maybe just 1 or 2 comments. That is not engagement at all, and it won’t help your business in the long run.
  • Don’t edit your caption after the first hour. During this critical time, the Instagram algorithm is trying to figure out your post, so even if you see a misspelling or somehow your phone made an autocorrect that completely changes the meaning of your post, try your hardest not to touch it up. Use that time to go and comment on other people’s posts and start authentic conversations and connections.
  • Don’t leave the location blank. One mistake that I see often is not adding a location tag to posts. Even though I technically live in Kirkland, Washington, I always tag Seattle because people will more commonly know and search Seattle than Kirkland. (Unless you happen to be a Costco’s fan!)
  • Don’t use banned hashtags. Yes, I already mentioned this, but it really is important. Use IQ Hashtag’s easy search function to check if it’s a good hashtag to use or not.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store